Inspired to create something unique, of exceptional quality, from the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our story is one of relentless reinvention and commitment to bring you the extraordinary.
Chief Designer Frank Nuovo sketches first ideas.
Vertu is founded upon the go-ahead of the Nokia Board.
The principle of handcrafting and the aim to use exotic, rare and naturally durable materials is established.
The decision is taken to use precision-made Swiss watch screws.
A wide-ranging team of R&D specialists is pulled together in secret.
The Vertu company headquarters are established in England.
The quarter-turn locking mechanism is designed – a mechanical delight.
The complex production process for sapphire crystal is perfected, creating the world’s largest piece of cosmetic sapphire crystal at 69.25 carats.
The first prototype Signature keypad is built. After a three-year long quest, the carefully tuned ‘perfect click’ is heard for the very first time.
The Vertu training school is established. Each Vertu is handcrafted and it can take up to a year to learn how to assemble a handset from start to finish.
Vertu Signature is granted a Hallmark by the Swiss Assay Office – the first ever to be granted to an electronic device.
In a spectacular location overlooking the Eiffel Tower in Paris, the first-ever luxury mobile phone, Vertu Signature, is introduced to the world.
The first Vertu Concierge request: a flight from London to New York.
The laser-drilled keypad is granted a patent.
The second collection, Vertu Ascent, is launched to the public. Ascent draws its inspiration from high-performance sports cars.